More users of digital services and more trust in the government’s online interaction tools is the aim of the outreach and digital literacy campaign “DIGITAL NATION”, which starts today, April 12, 2023. 

The campaign initiated by the e-Governance Agency (EGA) starts with a new TV project entitled “Digital Nation” that will be broadcast on the public TV channel Moldova 1 and aims to reduce the digital gap in the society and contribute to better inclusion of all the groups of population, including from villages, by creating digital instruments to facilitate their access to services.

Additionally, outreach materials will be produced and disseminated through EGA’s communication channels (webpage, Youtube, social networks, etc.) and national and regional TV and radio broadcasters.

Another objective of the campaign is to train digital messengers and build digital skills for using online public services. The mission of the digital messengers will be to popularize the digital services among the citizens with poor digital skills and help them use such services.

In total, during the campaign activities, including seminars, workshops, info sessions, press clubs organized by EGA’s experts, more than 300 beneficiaries, including journalists, librarians, representatives of local governments and members of diaspora associations, will be informed about the digital infrastructure developed by the Government for safe digital interactions and the benefits of the electronic services that are available for citizens and businesses.

The campaign objectives are:

-       to inform the population about the available digital platforms and services;

-       to increase the number of active users of electronic platforms and services;

-      to increase the trust in the instruments of online interaction with the government;

-      to create teams of digital messengers who will help the population develop digital skills;

-      to increase the number of users of the electronic signature;

-      to build an advanced digital society in the Republic of Moldova.

The “Digital Nation” campaign will run from April 12 to June 30, 2023 as part of the Modernization of Government Services Project implemented by EGA with the support of the World Bank Group.